Fitness Business Basics - CEC Course

by Derrick Wilburn, MBA

SKU: C910324CEC

Description

Many fitness professionals find out the hard way that there's a lot more to starting a business than just running an ad in the local newspaper and raking in the clients. In addition, there is a vast difference between being an independent personal trainer and owning a business. This lecture examines some of the very basic, yet very critical—and often overlooked—elements that go into opening and running a successful enterprise.
By Derrick Wilburn, MBA

Available Course Credits

AASFP
0.20
ACSM
2.00
ACTION
0.20
CHEK
2.00
CI
2.00
IFPA
2.00
ISFTA
2.00
ISSA
2.00
ISTA
0.20
NCCPT
0.20
NCEP
2.00
NCSF
1.00
NESTA
0.20
NETA
2.00
NFPT
0.25
NSPA
2.00
PTAG
2.00
PTIA
2.00
REPS NZ
1.50
REPs UAE
2.00
W.I.T.S.
2.00

Learning Objectives

  1. Name and understand the fundamental differences between the three basic business structures and different kinds of IRS tax filing status.
  2. Summarize the key differences between the sole proprietorship, partnership, LLC, S-Corp and C-Corp and describe which makes the most sense for the majority of small business owners.
  3. Identify each of the four quadrants of the "Cash Flow Quadrant."
  4. List and summarize the "5 Ps" of marketing.
  5. Identify important differences between growth through hiring employees and independent contractors and associated legal ramifications.
  6. List important financial relationships necessary for a business to run (and grow) smoothly.

Course Content

Fitness Business Basics
Video
C910324CEC
Test